Tag: Analytics
How to Build a Conversion Event Schema That Actually Works
Google Analytics no longer uses “conversion” as a catch-all term. Today, an important action is a key event in GA4,…
Data Contracts Between Source Systems and the Warehouse
Data contracts have become one of the most practical ways to reduce instability in modern analytics platforms. As warehouses absorb…
Designing Star vs Snowflake Schemas for High-Growth Data Systems
Choosing between a star schema vs snowflake schema is one of the first architectural decisions that shapes how an analytics…